Valentines Day Distribution details

Valentines Day 
Distribution Details


USP (Unique Selling Point)
The actors are a USP because they are popular for example people like Jessica Alba, Bradley Cooper and Taylor Lautner. The fact that the film contains famous actors is a USP because the target audience (TA) will want to see them but it also may suggest the budget of the film giving high expectations.
Another aspect maybe the title if it is aimed at females as title is something that is stereotypically aimed towards women ( but also couples).

Advertising campaign
 
Because the film is aimed toward women they did advertising campaigns linked with female products that the TA could relate to making see another recognisable logo and perhaps want to see the film more.



This film poster has been cleverly made to show all the famous actors giving high impressions for the film this helps attract the TA more as they may be looking for the actors.
Publicity
Trailer

Throughout this trailer there is consistent use of the colours red and pink which have connotations of love and females.

With interviews the actors can publicise the film, but they generally have to do because the distributors tell them to as of a contact. The interviewer will try and get information out of the actors, sometimes they avoid answering questions because they are limited to what they can reveal or sometimes they just don't want to be there and can sometimes give a bad impression.

Awards
won:

• ASCAP Award
• Razzie Award
• Teen Choice Award - This can get teens to want to what the film because they may thing its aimed at them as there is an award for there age range.

Nominated:  

• Artios
• MTV Movie Award  
• People's Choice Award 
• Razzie Award 
• Teen Choice Award